The rules for outreach

Acceptable use policy

Version 2 of 26 October 2026

Kykie finds businesses and builds proof. The outreach is yours: each note goes from your own mailbox, under your own name, whether you press send or Kykie sends it from your connected mailbox, and you’re responsible for it. These rules are part of our terms, and they apply to everyone who uses Kykie.

This isn’t legal advice for your own outreach. The country rules below are our reading of each country’s law, and Kykie builds them into its checks and drafts where it can. They’re the minimum, not the whole law: if you’re unsure whether you may contact a business, take advice.

Everywhere

• One personal note per business, sent from your own mailbox. Follow up only where that country’s rules allow it.
• Connect only a mailbox that’s yours or your studio’s, and keep to your email provider’s rules. Don’t raise Kykie’s daily limits to push more mail than a person would send.
• Use your real name, your studio’s name and a working reply address. Never hide who you are.
• Be honest about where you’re based and what you’re offering. Don’t suggest you’re local if you aren’t.
• Keep the opt-out link Kykie puts in your notes, and honour every opt-out and every “no”, however it reaches you.

The rules for each country

Kykie works with businesses in four countries. These are the rules it builds in, and you must follow them.

United Kingdom

Email only limited companies and LLPs. Under UK law (PECR), sole traders and ordinary partnerships count as individuals, who must have agreed first, so leave them out. Kykie checks company status with Companies House where it can; if a business can’t be confirmed as a company, don’t email it. Every email needs honest sender details (your name, your studio and your postal address) and a working way to opt out.

United States

Follow CAN-SPAM: your postal address in every email, a clear way to opt out that you honour within 10 business days, and never a misleading subject line or sender name. Make it clear that you’re offering your services.

Ireland

Email only registered companies, at their business addresses, with an easy way to opt out in every email. Sole traders count as individuals under Irish law and must have agreed first. Stop at once if a business objects.

South Africa

POPIA (section 69) allows one request for permission, and nothing more without a yes. Your first and only message asks whether the business would like to hear from you: say who you are and what you offer, and make “no” easy. Send no link, proof or price before they say yes. If they say no, or don’t answer, don’t contact them again. If they say yes, keep a record of it.

Kykie doesn’t work with businesses in other countries, so don’t use it to contact any.

Never allowed

• Scraping LinkedIn, or using tools or lists that do.
• Bought, rented or shared contact lists, or adding contacts you got that way to Kykie.
• Cold WhatsApp messages. Use WhatsApp only with a business that has given you its number and asked you to.
• Bulk email: the same message to many businesses at once, or Kykie’s businesses loaded into a mass-mailing tool.
• Harassment: messages after a “no” or an opt-out, pressure, threats or insults.
• Impersonation: pretending to be someone else, another company, the business itself, Google, a government body or any other authority.
• Presenting a draft as the business’s real website, putting it online anywhere except its Kykie link, or hiding the line that says it’s a draft.
• Using proofs to deceive: invented reviews, awards, prices, figures or claims, or false urgency such as “your website will stop working”.
• Copying businesses’ details out of Kykie in bulk, or selling or sharing them.
• Anything illegal, including phishing, malware and fraud.
• Getting around Kykie’s limits or security, or sharing your sign-in.

If the rules are broken

Kykie may suspend accounts that break these rules. Depending on how serious it is, we may stop steps, take proofs down, block a business from being contacted through your studio, or suspend or close your account. In serious cases we may do so straight away, and report it to the authorities. We’ll usually tell you what happened and why. The terms explain what happens to your tokens.

Reporting a problem

If you received a message or a proof through Kykie that breaks these rules, or you want your business left alone, email privacy@kykie.co.za with the business’s name and website, and forward the message if you have it. We’ll look into it and tell you what we did.